Effect of Word of Mouth on Purchasing, Search Engine Usage by Gender and Age Group & Media GoogTube Overkill

My Imaginary IM Message to News Media and Blogs today : OMGICRASAGAYT!

Translation: Oh My God, I Can’t Read Another Story About Google and YouTube!

The What Have I Been Reading Reading List:

• Optimizing Online Retail Word-of-Mouth Techniques (Sorry they have not put the latest newsletter up yet) – Neilsen/Netratings reports that “More than 75% of online shoppers recommend retail sites and 55% forward a retailer’s e-mail marketing message to friends and family.” Interestingly enough, “Heavy frequency of recommendations does not equate to heavy online spending, Online spending actually declines as consumer recommendations & reviews become too frequent, so numerous messages may distract customers from promoting your site.” Who would have guessed that. See also: Consumer reviews drive online sales: “Some 77 percent of online shoppers use consumer generated product reviews/ratings. Online buyers who find user-generated product ratings and reviews useful spend more online than the average. Buyers who write consumer reviews make up only 20 percent of online shoppers but account for 32 percent of all Internet sales.”
• As a follow up to the research on : How Consumers Find Web Sites In 2006. Generations’ Media Habits Shape Their Site-Finding Behavior, check out: Search Engine Usage by Age Groups (via: Shimon Sandler – there is a redux there as well) and to the Derrick Daye who asked about Search Engine Usage by Gender, check out: How Gender Affects Search

The I Also Glanced Over Reading List:

• Three Dynamics of Viral Marketing: 1. Viral marketing does not spread well . 2. The probability of viral infection decreases with repeated interaction 3. Viral effectiveness varies depending on price and category
• Impact of Ad Copy on Click Through Rates. See also: The search world and display advertising world reside in different universes -
• Well, I’ve found out on RentOMeter (via: The Daily Searchcast) that that my rent for a 1 bedroom in the 94103 area code of San Francisco is a bargain. Good to know. I definitely had sticker shock after moving here from Atlanta where the most I paid for a 1 bed room was $800.00.
• Intel Partners with Second Life. See also: First Look at the Bartle Bogle Hegarty’s Office in Second Life

“You’ve got a new horizon its ephemeral style / A melancholy town where we never smile” - Feel Good Inc - Gorillaz

Posted by: Natasha “That Girl From Marketing” Robinson