Risk Assessment for SEOs, Clients Want Niche Experts & Big-picture Thinking, Gen Y Online Habits & Online Marketing Podcasts

Recently, I’ve taken to listening to podcasts while working. The only problem is that I haven’t been able to find many Online or Internet Marketing Podcasts (that are updated on a regular basis). I do listen to For Immediate Release, The Daily Searchcast, Managing the Gray, The Search Pulse (Am I the only one having trouble getting to that site?) and a number of shows on Webmaster Radio. But I wish there was more. Does anyone have a podcast that they would recommend? And if I don’t find any, I guess I’ll just start listening to books at Audible.

The What Have I Been Reading Reading List:

• Risk Assessment for Different Styles and Applications of SEOs: The SEO who works for clients, the SEO who works on his own affiliate stuff, and the SEO who works in-house on one particular site all have wildly different needs and demands. What is crucial and vital for one of those types may be utterly worthless to another. The one thing I would call critical is the ability to assess and manage risk factors. To know how likely something is to change before banking a whole campaign on it. To know what net result changes may have, and to ensure that all risks are within your remit and ability to make decisions on.” This is why I read everything Ammon Johns writes. Btw: If you’ve never read SEOMoz’s interview with Ammon Johns, read it. See also: In-House Search Marketing Jobs Growing Along With Search Industry (via; Search Engine Watch Forums)
• The New Org Chart: Specialists and Generalists: “Clients want both niche experts and big-picture thinking, and agencies have had to adapt. ‘The kinds of skill sets and ways of thinking required today mean that everyone has to be able to wear 18 different hats. Today, the most valuable people are the most adaptable the ones who can leverage it all and grow. It’s critical to have media folks in the room as we’re developing ideas, because they’re the most up-to-speed on what’s innovative and sexy, and they can push us in different directions’ - Lincoln Bjorkman, executive creative director of Digitas”
• What Do Kids, Tweens and Teens Do Online? (via: Sleepy Blogger) “When the firm asked youngsters which technologies they would miss the most, television came first, but video games and the Internet were close behind — and the Internet beat TV by a wide margin among the older teen group. Radio, newspapers and magazines were hardly in the running. Younger kids are essentially Internet users in training. Tweens are the Internet explorers. By their teens, youngsters are well-connected and savvy Internet users, with search, e-mail and IM important and regular Internet activities. See also: Ypulse. If Generation Y Marketing is your thing, this site is a must read.

The I Also Glanced Over Reading List:

• EBay Keyword Stuffing: It’s a shame to find out out the EBay may be keyword stuffing, especially since I know that they were looking for an SEO a few months ago. I hope this is not the new Search Engine Optimizer’s work.
• Advergaming: Burger King teams up with X-Box See also: Average Video Gamer is 41 and Half Are Female
• IBM Adds Enterprise Blogging to Lotus Notes
• The Rise of Flash Video, Part 1

The Too Cool: Goes to: SEOMoz’s list of Every Website Statistic Publicly Available. From the Blog post: “Admittedly, this is an ambitious list, but it’s also a worthwhile one. Below, I’ve attempted to lay the foundation for every piece of website data available to marketers, researchers and the curious. Competitive analysis experts, welcome to data paradise” – Definitely Bookmark Worthy!

“Dreams unwind and love’s a state of mind” - Rhiannon - Fleetwood Mac

Posted by: Natasha “That Girl From Marketing” Robinson