That Girl From Marketing

Demographic Targeting for Organic Listings? Tactical SEO Needs Strategy & Attending Social Bookmarking at SFTechsessions?

Filed under: Search Engine Optimization, Social Bookmarking, Social Media — Natasha Robinson

Ok, so I’m pretty excited about actually scheduling time to go to my first SF Tech Session. And this one is on Social Bookmarking. It takes place tonight from 7-9 p.m. at CNET in San Francisco. Hopefully I’ll get to meet a few of you there - and have no fear, I’ll be taking a note or two about what speakers such as Larry Halff of Ma.gnolia’s, David Galbraith of Wists and Manish Chandra of Kaboodle (what, no Stylehive?? - I’m disappointed.) have to say. If you’ll be attending or, if you have a question that you would like me to ask, drop me a note in the comments.

The What Have I Been Reading Reading List:

  • SEOs Going PPC: “I’ve gone on record as saying I believe more SEOs should read more marketing books than Apache Server manuals. As search marketing becomes more sophisticated, clients are going to expect something closer to demographic targeting out of organic listings, too. And that means understanding more about the clients’ overall marketing strategy, not just their Web site.” See also: Success of the Banner Ad: 249% Contextual Link Click-Thru Rate Improvement?
  • Tactical vs Strategic SEO and Marketing: “Many SEO tactics work well at achieving a certain goal, but to be wildly profitable you usually needs more than tactics, you need love from the strategic front. Many people who are great tactical SEOs do not build much equity because tactics without strategy have little value.” Ya gotta have a strategy… says the girl who works in a strategic group. Truer word Aaron - which remind me of the Rudy Ray Moore quote below. :)

The I Also Glanced Over Reading List:

“Romance without finance is a damn nuisance” - Rudy Ray Moore

Posted by: Natasha “That Girl From Marketing” Robinson

7 Comments »

  1. Sounds interesting, hope to see you there,

    K

    Comment by Karl Long — October 30, 2006 @ 10:44 am

  2. Hey Natasha,

    Following up your message, I may stop by for this. It depends on the work load today (that and how much effort I want to put in for my costume).

    Hope to see you there (you too Karl).

    - Daniel

    Comment by Daniel R — October 30, 2006 @ 1:53 pm

  3. See you tonight Karl and maybe you to Daniel Monday… always a day for catching up on work.

    Comment by Natasha Robinson — October 30, 2006 @ 5:05 pm

  4. Truly,

    That’s one of the trickier things to do with SEM/ SEO. I couldnt agree with you more. You gotta create a strategic level plan that includes overall goals, marketing message, niche exploitation through careful keyword strategy analysis and mixing brand with keywords…

    Then you need to plan the tactical strategy which is determined by more quantitative factors like searches per day, stemming and micro-messages (marketing messages that are not the overall message, but support the overall message).

    I just found your blog from Garrett’s blog… I have a lot of reading to catch up on, great blog!

    Comment by JP Sherman — October 31, 2006 @ 11:07 am

  5. Everytime I go out of town for a few days, something cool and fun happens at home….

    Comment by Chris Heuer — October 31, 2006 @ 11:18 am

  6. JP,

    THANKS for stopping by! Your paper on Competitive Intelligence was excellent (Here is the link for those who have not read it: Using Competitive Search Intelligence to Drive Online Success.

    You know, since I’ve been working at an agency that does design, builds CMS systems as well as implements online marketing strategy, I’m really starting to see more and more why it is important to start with the strategy and build out from there… as opposed to retrofitting.

    … the problem with strategy as it applies to SEO is the perception that SEO is simply a “thing” that you do to a site (especially if you are Did-It’s David Pasternack) and not the “process” of making a site accessible to search engines as well as an essential process to the online promotion of a site outside of Search Engines (if you have a good SEO)that it is. So clients ask for tactical SEO when what they really need is strategic SEO.

    I’ve often said that SEOs need to move more into Biz Dev as they really understand the online market… but that won’t happen until outside perceptions change. I could go on… but work calls. Thanks for stopping by… and if ya ever start a blog, drop me a line…or if you start writing SEL as I suggested on Garrett’s blog, all the better :)

    Comment by Natasha Robinson — October 31, 2006 @ 11:31 am

  7. Chris,

    Wow, thanks for stopping in to leave a comment. I really look forward to meeting you; hopefully another time at another event (Maybe at The SF New Tech Meetup Tomorrow?) I should really introduce myself on the Social Media Club list, huh!

    Comment by Natasha Robinson — October 31, 2006 @ 11:39 am

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